Two cyclists riding road bikes along a lakeside road with snow-capped mountains in the background
Two cyclists riding road bikes along a lakeside road with snow-capped mountains in the background

TOA

CO-FOUNDER:

Chapter 2 Bikes

YEAR:

2021

ROLE:

CEO & Design Leader

LOCATION:

New Zealand

Named after the Māori word for "victorious," the TOA is an all-road race frameset engineered to balance aerodynamic efficiency with all-day endurance. Designed with truncated Kamm-tail tubing, dropped seatstays, and full internal cable integration through the proprietary MANA cockpit, it presents a sculptural, seamless silhouette. Built using directional Toray carbon, the chassis maximizes bottom-bracket power transfer while retaining vertical compliance for rough tarmac. With clearance for 32mm tires and signature limited-edition graphic finishes, the TOA unifies clean industrial design, aerodynamic speed, and progressive endurance geometry into a cohesive, high-performance platform.

TOA Lookbook
  • White performance road bicycle with drop handlebars, deep-section carbon wheels, and disc brakes against a brown background
  • Bicycle mechanic servicing a road bike in a workshop filled with cycling tools and parts
  • White and pink Chapter 2 carbon road bike with drop handlebars against a pink background
  • Close-up of a gold-and-white Aotearoa field hockey stick with a chevron pattern and black handle

About Us

Cyclist wearing a helmet and black cycling gear rides a road bike on a forest-lined road.

Locations

Auckland, New Zealand

But often cruising at 30,000 ft.

Mike Pryde is a New Zealand architect, designer, and cyclist whose work bridges performance engineering and bold aesthetics. After beginning his career at renowned architectural firms Foster + Partners and Aedas, he transitioned into industrial design and brand management in 2004.

In what he calls his "Chapter 1," Mike established the NeilPryde Bicycles division. Collaborating with Designworks, he designed over 15 acclaimed bicycles that earned Red Dot, IDSA, and New Zealand Best Design Awards. His frames quickly proved themselves at the elite level, securing major victories for the UnitedHealthcare Pro Cycling Team and a USA Cycling Pro Criterium National Championship.

In 2017, Mike and his father, Neil, founded CHAPTER2 in Auckland to create beautifully crafted, world-class frames with a boutique, personal spirit. The brand immediately stepped onto the global stage, supplying frames to Team Bigla and delivering headline results at the Giro Rosa and the 2020 New Zealand National Road Race Championship.

Today, channelling over 30 years of multidisciplinary experience, Mike leads Brand and Formworks Studio Limited—a consultancy bringing strategic, product-led expertise to a wide range of design-forward businesses.