DXL Protection
DXL Protection revolutionizes safety equipment by seamlessly blending advanced engineering with uncompromising design. Guided by DXL Creative Director Eliza Ling, the brand pairs category-defining head protection with a distinctly modern aesthetic. To craft its striking, intuitive form factor, DXL collaborated closely with Yves Béhar’s renowned design agency, Fuseproject.
This world-class exterior flawlessly integrates with groundbreaking internal mechanics through a strategic partnership with Pulsium, patent holders of a revolutionary adjustable helmet technology. This powerful synergy of visionary design and innovation has earned the brand prestigious accolades, including highly coveted awards from the IDSA and the Chicago Athenaeum. Ultimately, DXL Protection rises above industry uniformity, delivering a premium product that looks, feels, and performs unlike anything else on the market.
2006
2006
About Us
Locations
Auckland, New Zealand
But often cruising at 30,000 ft.
Mike Pryde is a New Zealand architect, designer, and cyclist whose work bridges performance engineering and bold aesthetics. After beginning his career at renowned architectural firms Foster + Partners and Aedas, he transitioned into industrial design and brand management in 2004.
In what he calls his "Chapter 1," Mike established the NeilPryde Bicycles division. Collaborating with Designworks, he designed over 15 acclaimed bicycles that earned Red Dot, IDSA, and New Zealand Best Design Awards. His frames quickly proved themselves at the elite level, securing major victories for the UnitedHealthcare Pro Cycling Team and a USA Cycling Pro Criterium National Championship.
In 2017, Mike and his father, Neil, founded CHAPTER2 in Auckland to create beautifully crafted, world-class frames with a boutique, personal spirit. The brand immediately stepped onto the global stage, supplying frames to Team Bigla and delivering headline results at the Giro Rosa and the 2020 New Zealand National Road Race Championship.
Today, channelling over 30 years of multidisciplinary experience, Mike leads Brand and Formworks Studio Limited—a consultancy bringing strategic, product-led expertise to a wide range of design-forward businesses.